Sirha Omnivore Paris & Paris Coffee Show 2024

Are chefs just another marketing product?

Sep 8, 2024 | 2:20 PM - 3:05 PM

Description

With the over-mediatization of chefs comes the responsibility of arbitrating between juicy partnerships and protecting one's image. How can we ethically and consistently choose our commercial collaborations with brands in the sector? Are these partnerships the new must in the chef's business model, or is it possible to free oneself from them? A wide-ranging discussion with a rising cooking star and two chef agents.

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