Omnivore Food Forum
Sep 8, 2024
2:20 PM3:05 PM
Are chefs just another marketing product?
Hélène LuzinMarques et chefsCEOValentin RaffaliIndépendantChefAdélie VernhesAgence 14 septembreAgente
Description
With the over-mediatization of chefs comes the responsibility of arbitrating between juicy partnerships and protecting one's image. How can we ethically and consistently choose our commercial collaborations with brands in the sector? Are these partnerships the new must in the chef's business model, or is it possible to free oneself from them? A wide-ranging discussion with a rising cooking star and two chef agents.