Sirha Omnivore Paris & Paris Coffee Show 2024

HL

Hélène Luzin

Marques et chefs

CEO

Description

Hélène Luzin is a French entrepreneur specializing in communications and consulting for chefs and restaurants. Founder of the "Marques et Chefs" agency, she helps gastronomy professionals develop their image and visibility. Passionate about cooking and marketing, she is recognized for her expertise and influential network in the culinary world.

This speaker will talk about

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Omnivore Food Forum
Sep 8, 2024
2:20 PM3:05 PM

Are chefs just another marketing product?

Hélène LuzinMarques et chefsCEOValentin RaffaliIndépendantChefAdélie VernhesAgence 14 septembreAgente
Description
With the over-mediatization of chefs comes the responsibility of arbitrating between juicy partnerships and protecting one's image. How can we ethically and consistently choose our commercial collaborations with brands in the sector? Are these partnerships the new must in the chef's business model, or is it possible to free oneself from them? A wide-ranging discussion with a rising cooking star and two chef agents.
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